100 Watts Consulting kurucu ortak Arek Melemetci tarafından Nisan 2012’de kurulmuştur.

Kendisinin, dünyanın önde gelen FMCG ve F&B şirketlerinde (Procter & Gamble, Diageo ve Ulker) 20 yıllık üst düzey yönetici ve stratejik liderlik deneyimi vardır.

Arek Melemetci kariyerine 1992 senesinde Procter & Gamble şirketinde Blendax ve Rejoice şampuan markalarında pazarlama müdürü olarak başlamıştır. Türkiye’de Prima ve Orkid markalarının ve Kafkasya Pazarlama Direktörlüğü görevine atanmadan önce, Rusya’da Sağlık ve Güzellik ürünleri pazarlama müdürlüğü ve İngiltere’de Doğu Avrupa’dan sorumlu Secret ve Old Spice markalarının marka müdürlüklerini yapmıştır.

Daha sonra 2002 senesinde Pazarlama Direktörü olarak Diageo şirketine geçmiştir. 2005 senesinde yine Diageo’nun Amsterdam merkez ofisinde Tanqueray ve Gordon’s markalarının küresel marka direktörlüğünü yapmıştır. Bu görevinde bağlı olan markaların küresel strateji ve önceliklerini belirlemiş ve yaklaşık 400 milyon USD bir portföyü yönetmiştir.

2009 senesinde Türkiye dönüşü Ülker firmasına geçmiştir. Ülker’de 600 milyon USD’lık bisküvi ve kek işinin pazarlama genel müdürlüğünü yapmıştır.

Arek Melemetci şu anda Koç Üniversitesi İşletme Ensititüsünde Integrated Marketing Communication dersi vermektedir.

Beril, tüketici odaklı bakışı ve stratejik düşünme yeteneği sayesinde organizasyonları etkileme becerisine sahip bir liderdir. Hızlı tüketim malları, bankacılık sektörü ve Telekom sektöründe geniş deneyime sahiptir. P&G, Citibank, Turkcell ve Vodafone gibi firmalarda pazarlama pozisyonlarında çalışmıştır.

Beril kariyerine hızlı tüketim malları sektörünün öncü kuruluşlarından olan, P&G Türkiye’de pazarlama departmanında başlamıştır. Şmpuan kategorisinde Pantene şampuanının Türkiye lansmanını başarılı bir şekilde yapmıştır.

Daha sonra bankacılık sektörüne geçip, Citibank’ın bireysel bankacılık hizmetlerinin Türkiye de kurulmasına öncülük etmiştir. Türkiye deki başarılı lansmanı sonrası Citibank’ın Avrupa merkezi olan Londra merkez ofiste pazarlama bölümünde çalışmıştır

Türkiye dönüşü sonrası, Turkcell de çalışan Beril, burada da Hazır kart ın lansmanında çalışmıştır.

Son olarak, Vodaone Türkiye nin ürün geliştirme ve fiyatlama bölümünde yine pazarlama bölümünde çalışmıştır. Vodafone’un Türkiye deki U- dönüşü başarı hikayesinde önemli bir rol oynamıştır. Vodafone daha sonra Beril’i ABD ofisinde görevlendirmiştir.

Beril, şu anda 100 Watts Consulting’in partner’ı olarak telekom projelerinde ve eğitim projelerinde görev almaktadır. Aynı zamanda New York ta Baruch College da ve NYU da Pazarlama dersleri vermektedir

Murat is a senior business executive with global marketing background. He has a proven track record of success in developing global and local brands, innovative product portfolios & organizational capabilities to fuel growth in various categories across different geographies. He managed businesses and teams in Turkey, Middle East, Pakistan, North Africa, Sub Sahara Africa and Central Asia. Murat has worked as a senior commercial executive and lead change for over 20 years in leading FMCG and F&B corporations  like Danone, Ontex Global, Braun, Pınar and Zyman Core Strategy Group. His category experience spans across baby food, dairy, personal care, food & beverage as well as durable goods.

Murat started his career at Procter & Gamble in Turkey in 1993 on Blendax and later joined Braun & Teba. He handled various roles serving as Brand Manager and Trade Marketing Manager for white goods, electric personal care and home appliances for Braun and Teba brands in Turkey.

He joined Danone Baby Food (then Royal Numico) in 1999 in Istanbul as Group Brand Manager. He then moved to Frankfurt in 2001 as the Global Brand Manager role for convenient baby food prior to his assignment in Amsterdam in 2003 as Marketing Coordinator in the HQ.

Between 2005-2009, he had Marketing Manager, Kids Category experience in Sütaş and Marketing Director Role in Pınar Food where he led a business of $500 million and a marketing budget of $20million for both dairy and meat & frozen food categories.

In 2009 he joined Zyman Core Strategy Group, an International Strategic Marketing & Management Consultancy Firm which has been established by well known CMO of Coca Cola, Sergio Zyman, where he helped companies utilize transformational strategies and proven principles to accelerate growth.

He joined Ontex Global in 2012 as Marketing Manager, then promoted first as Marketing Director MENA and then Marketing Director MEAA roles in Istanbul and Brussels respectively where he had contributed to the business growth, built new organizational capabilities and developed innovative product portfolios based on consumer insights in baby care and adult care categories.

Murat holds Industrial Engineer degree from Boğaziçi University and completed his Master Classes in Marketing in Istanbul University.

Murat is married and has a daughter at age 6.

Cagri is a marketing professional and design thinking facilitator with strong background and achievements in CPG and Telecommunication industries with a consumer-driven and creative business mindset. She is skilled in understanding consumers and developing insight leading to marketing strategy and product/experience design. She has handled various marketing roles for over ten years in global companies - Carlsberg, Nestlé, Pladis, and Vodafone. Her category experience includes alcoholic and non-alcoholic beverages, bakery, home broadband and consumer mobile.

Cagri started her marketing career at Carlsberg Turkey for brand management of Tuborg beer portfolio. She continued her career at Nestlé Turkey as responsible for leading Nescafé 3in1 and Nescafé Cappuccino brands. Thereafter, she joined Pladis Turkey to manage various leading brands in biscuit and cake categories.

Later, she stepped up her career in telecommunication and joined Vodafone Turkey. She has worked in home broadband and consumer mobile categories and experienced actively agile way of working and design thinking. Besides her responsibilities in Vodafone, she has become design thinking trainer and facilitator.

Cagri is now Partner Consultant at 100 Watts Consulting for design thinking. She is also a newly fashion start-up owner and photography student with love of sailing.

Boris is a senior Marketing and R&D executive with 20+ years of experience in Procter & Gamble, Wimm-Bill-Dann (Pepsico), FrieslandCampina and KraftHeinz, in both food and non-food categories, working primarily in Russia, Europe and Asia.

He has a proven track record of stepchanging business by developing first long-term strategic plan based on deep consumer, market and organizational understanding. And then executing it with it with speed and rigor. 

Throughout all his corporate assignments, Boris has been responsible for the full marketing mix which allowed him to develop deep firsthand understanding and experience.

Boris has started his career in 1998 in Procter & Gamble Russia, then moved to European HQ in Belgium, to the regional role for Ariel detergents in Central and Eastern Europe

After 9 years in P&G, in 2007 Boris returned to Russia and joined Wimm Bill Dann, the leading Russian Dairy company (acquired by Pepsico in 2011). Boris was responsible first for the biggest Dairy portfolio of ~1 bln$ annual revenue and later lead the strategic expansion into Asia

Boris then joined FrieslandCampina, another leading Dairy international company. After that, in 2016 Boris joined KraftHeinz as Marketing and R&D Director for Russia and CIS

Boris is currently located in Russia and as of 2020 works as a Marketing Consultant and Executive Coach

Ozkan is a senior business leader with a proven record of success across key commercial and marketing functions within global FMCG companies. He is an entrepreneurial spirited strategic thinker who possesses a record of delivering business growth through “Best in class’ offline and online marketing execution across various markets. He has been in local, regional, and global management roles. The regional roles include the Balkans, Adriatic, and the CIS region. His broad FMCG experience covers confectionery, snacking, personal care, beverages, and Reduced Risk Nicotine Products (RRPs).

In his early career, Ozkan worked for Kraft Foods and Frito Lay handling various trade marketing and brand management roles. Later on, he moved to Gillette as Regional Business Manager responsible for Disposable Blades in the Med HUB which included Balkans, Adriatic, Israel, and Malta. After the P&G acquisition of Gillette, he moved to P&G Kazakhstan, managing Personal Care and Gillette Brands in the CIS region. His career progressed as he became Marketing Vice President and board member at Carlsberg Turkey. He left Carlsberg after the Israel Beer Breweries Ltd acquisition, then moved to Ulker Biscuits as Marketing Director for Biscuits Group. Ozkan’s most recent professional role has been in British American Tobacco as global Commercial Head of Heat not Burn products, where his experience on innovation peaked as he worked on the development and commercialization of BAT’s first Heat not Burn products, Glo and Kent Neo